Cherokee Princess is an excellent example of the North American flowering dogwoods - Cornus florida. The species gets its name from the Latin word "florida" which means flowering - not from the state of Florida. It is native to the north-eastern USA, from Boston southwards.
The main feature is the very large white petal-like bracts, which provide an attractive spring blossom display.
The tree will often bear fruitlets - not palatable for humans, but very popular with birds and animals, making this a good choice if you want to encourage wildlife into your garden.
Cherokee Princess grows best in drier areas of the UK. Although trees of Cornus florida like some shade in their native regions of north-eastern USA, in the UK they are best grown in full sun. In less favourable areas it may revert to being a non-flowering shrub.